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ABtasty

AB Tasty EngageSmart messaging tools to engage your audience

Boost user engagement and conversion rates, by instantly responding
to user intent with one-to-one personalised experiences

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Segment your audiences
in real time

AB Tasty Engage monitors visitor intent to segment your audiences in real time. To address those segments, we rely on information like in-session behavior, historical activity, first-party data (eg.: CRM data) or third-party data (DMP user profiles).

Deliver messages
to your audiences instantly

AB Tasty Engage lets you deliver highly relevant experiences, messages or offers to your audiences, at the right time, thanks to a library of messaging tools you can use out-of-the box and you setup without coding.

Assess the impact of
your messages

AB Tasty Engage assesses the impact of your messaging campaigns with detailed indicators on content consumption, signups and conversions. If necessary, you can run A/B tests to identify the top performing messages, or let our smart algorithm do the optimisation for you in real time.

Messaging your users
is a simple 4-step process

What

Select one of the 10 available widgets to display on your pages (announcement, modal, bumper, notification, badge), add your most relevant content and customize the look & feel to suit your brand identity.

Who

Define the segment of users who will see your message. More than hundreds of criteria are available.

Where

Specify the pages where the message will appear. Display on all pages or specific templates (eg: product pages from a specific category, funnel and checkout pages…).

When

Select a trigger for your message (idle for a specific duration, scroll a percent of your pages, on page load, after a specific event occurs) and the frequency (once per session, once per user, until user interacts).

Experience the benefits
of smart messaging tools

Increase retention

Reward clients and give incentives to repeat buyers, big spenders and those who refer to your site with special offers based on their purchase history.

Reduce shopping cart abandonment

Detect inactivity or a visitor’s intention to leave the site while he has a product in their cart. You can then provide them with a relevant offer or reminder of what is in their cart before they leave.

Collect emails and leads

Easily prompt users to enter their email addresses to enable you to follow up with them. If they are not ready to buy during the current session, bring them back to the site at a later date with special offers and targeted marketing emails.

Promote new content

Let your audience know about new products or offers with eye-catching formatting. You can target this message to only display on specific pages, like products of the same category or brand.

Incentive users to act quickly

Display countdown or the number of users currently evaluating the product and the stock status to create urgency and scarcity. This is a powerful method to encourage users to act right away.

Start making
better decisions now

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